According to Fundera, about 99% of employers operate local businesses in the U.S. Small-medium businesses in the U.S provide employment opportunities to over 58.9 million
people. About 25% of local companies in the U.S close their doors due to fewer local
customers, leading to decreased sales and declined return on investments (R.O.I.s).
The Covid-19 pandemic has hit hard local businesses in the U.S because many consumers opt for online shopping.
Research shows that over 50% of local businesses closed worldwide due to decreased sales. That's why local businesses need to employ effective strategies to get customers, increase sales, and survive during the pandemic.
A recent report highlights that over 82% of consumers say they would support local businesses during the Covid-19 pandemic by purchasing their products or services.
According to Small Biz Trends, about 5% of consumers purchased products from local
companies in 2020, which is not a good sign for companies.
Knowing your customers is crucial for your business endeavor. When you understand your
customers' needs, you can produce a better product-market fit and attract more local customers, leading to trust, increased sales, and boosted R.O.I.s.
The question now becomes: how do you get more local customers?
In today's article, we will give ten practical ways.
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