Tech predominant OnePlus on Friday said it has roped in Bollywood's movie star couple Shahid Kapoor and Mira Rajput Kapoor as logo ambassadors for its TV product class.
In 2019, OnePlus entered the clever TV enterprise with its Q1 series, and improved the portfolio within the following yr with the launch of the U collection and Y collection.
"The collaboration (with Shahid Kapoor and Mira Rajput Kapoor) reiterates the emblem's philosophy of Never Settle', while highlighting the company's vision in the direction of building a continuing connected revel in," a statement said.
OnePlus said it has witnessed a 20 in line with cent increase zone-on-sector inside the April-June 2021 length in its smart TVs phase.
Within a span of two years given that its access into the class, the enterprise stands the various pinnacle five smart TV brands in the Rs 20,000-30,000 smart TV market and most of the pinnacle three clever TV manufacturers in the Rs 40,000-50,000 market in India, it added mentioning information from Counterpoint Research.
They (the couple) clearly encompass the clever and younger spirit of OnePlus as well as our user network. Therefore, we are assured that this exciting affiliation will in reality disrupt the reputation quo within the India smart TV market and we are effective that our community might be equally thrilled for our new partnership," OnePlus India Head of Brand and Category Marketing Saurabh Kapoor stated.
Sharing his mind on the affiliation, Shahid Kapoor stated: "As passionate enthusiasts of technology and innovation, Mira and I are thrilled to be partnering with OnePlus".
Speaking at the ad movie, Mira Rajput Kapoor stated the today's ad marketing campaign for the OnePlus TV U1S "performs on a dream that we have all had in some unspecified time in the future, wherein we wished to manipulate the whole lot with only a word".
"It is really thrilling to look how OnePlus has now transformed this dream to fact with the innovation-first technique to era, she brought.
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