eu antitrust regulators opened on Tuesday an research into Alphabet unit Google's virtual advertising business to look at whether or not the employer favours its personal enterprise, setting competitors, advertisers and on-line publishers at a disadvantage.
"The formal research will appreciably examine whether Google is distorting competition by limiting get admission to via third parties to user facts for advertising purposes on websites and apps, at the same time as reserving such records for its own use," the ecu commission stated in a statement.
Reuters pronounced solely final week that the european competition enforcer could inspect rewarding digital advertising enterprise before the cease of the yr.
Google generated $147 billion in revenue from on line commercials last yr, more than another employer in the world. ads on its houses, including seek, YouTube and Gmail, accounted for the bulk of sales and income.
about 16% of revenue came from its show or network enterprise, in which other media groups use Google era to promote ads on their internet site and apps.
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