Xiaomi on Monday announced a brand new visible identity for its premium range of merchandise. With an intention to unify its worldwide brand presence, its top rate "Mi" series products will now be replaced with the new "Xiaomi" emblem.
With the new emblem identification creation, there can be two wonderful product series below the parent company brand. The company emblem will remain represented via the "Mi" brand.
"Being a leading generation emblem with a robust presence across the globe, our goal is to have a unified presence. With this new brand shift, we envision bridging the perception hole between our emblem and merchandise.
"The new Xiaomi emblem could be used for our premium products that constitute the top of technology and provide a top class revel in. Ushering within the festive season, Xiaomi's premium product series Mi might be renamed to Xiaomi'," Jaskaran Singh Kapany, Head of Marketing, Xiaomi India, said in a assertion.
The first Mi-branded telephone, the Xiaomi Mi 1, turned into released in August 2011, which makes the brand nearly 10 years old.
Over the years, the company released drugs, TVs, clever devices, audio add-ons, and greater under the Mi emblem.
Xiaomi for the primary time had passed Samsung and Apple to grow to be the primary phone logo inside the international in June, a Counterpoint Research file confirmed these days.
Xiaomi's sales grew 26 consistent with cent (month-on-month) in June, making it the fastest-developing emblem for the month.
Xiaomi become also the range two emblem globally for Q2 2021 in terms of sales, and cumulatively, has bought near 800 million smartphones considering the fact that its inception in 2011, in step with Counterpoint Research's 'Monthly Market Pulse Service'.
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