premium Indian hotel brand Taj Hotels has emerged because the most powerful logo within the global hotels industry in 2021. As according to the modern-day file through the UK-primarily based logo valuation consultancy brand Finance, Taj beat a number of the most coveted names inside the enterprise like Hilton, Shangri-los angeles and Marroitt to pinnacle the chart of most powerful manufacturers this yr.
Taj, a emblem owned with the aid of Mumbai-founded Indian inns corporation, scored 89.3 out of 100, usa’s most advantageous resort observed with a score of 88.nine. two resort brands from Spain – Melia and NH resort institution – grabbed the third and fourth spot, even as Hong Kong-based Shangri-l. a. ranked fifth.
logo Finance’s evaluation, based on factors together with advertising funding, purchaser familiarity, team of workers delight, and corporate popularity, determines the relative power of a emblem. in step with those standards, Taj (with a logo cost of $296 million or Rs 2,two hundred crore) is the arena’s most powerful hotel logo, with a corresponding AAA logo strength score.
“Taj’s a success implementation of its 5-12 months plan, which makes a speciality of selling non-middle assets, turning into less ownership pushed and reducing dependence on the luxury space, observed by speedy adoption of its new 2020 approach, which affords a transformative framework to help the emblem triumph over the venture of the pandemic, has contributed to the emblem’s re-entrance into the ranking for the primary time on the grounds that 2016 (38th spot),” the document mentioned.
“Taj being rated as the world’s most powerful motel logo is a testomony to the unwavering agree with our guests have consistently placed in us and the warmth and honest care our employees have embodied daily. we will maintain our enterprise to elevate the sector magnificence experiences of luxurious hospitality and deliver the magic of Tajness to all our stakeholders”, said Puneet Chhatwal, coping with director & CEO of Indian lodges company.
on the valuation the front, the top five positions have been captured by using main inn institution’s from the usa. Virginia-based Hilton crowned the chart with a valuation of $7.61 billion (Rs fifty six,three hundred crore), accompanied by means of California-based Hyatt ($ 4.7 billion or Rs 34,800 crore), holiday resort from Denham ($3.8 billion or Rs 28,one hundred crore), Hilton’s sister logo Hampton at the fourth spot ($2.9 billion or Rs 21,200 crore) and Washington DC-based totally Marriott ($2.four billion, Rs 17,800 crore).
even as Hilton continued to maintain on to its function at the top, it lost a big 30 in line with cent of its valuation within the final 12 months. some of the top 10 inns inside the world, its loss become the second one highest, down from $10.eighty three billion or Rs 80,170 crore in 2020. Marriott, on the fifth spot, lost the most – $36 billion or Rs 26,800 crore because last 12 months. It changed into ranked as the second most valued lodge logo in 2020.
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