Advertising industry veteran Gerson da Cunha, a complex character energetic with regards to community activism in later years, passed on here on Friday after a short disease, a previous partner said.
Da Cunha (92), who wore many caps as an adman, film and theater entertainer, social specialist, and creator, began his profession as a columnist working for the Press Trust of India in the wake of graduating in science.
He later bounced into promoting, and was likewise connected with a large number of stages occupied with city activism, including NGO AGNI (Action for Good Governance and Networking in India).
Mumbai First, a public-private association which had him as an administering board part, said it is profoundly disheartened by the dying of Da Cunha. Senior writer Rajdeep Sardesai reviewed that Da Cunha had helped troubled Mumbaikars impacted by the 1992-93 collective uproars.
In a 25-year spell in the promoting business, Da Cunha had proceeded to head Lintas, one of the most imposing names in the publicizing industry then, at that point, and changed to the social area, which saw him work with the Unicef at worldwide areas.
The work at Unicef had prompted him being respected by the Brazilian government with an award of 'Request of Rio Branco' for his administrations to the Latin American country in 2018.
All through his distinguished lifetime, Da Cunha adhered to his first love of theater and composing, acting in plays and films and productively distributing books and articles.
He acted in plays and films like Electric Moon (1992), Cotton Mary (1999), Asoka (2001) and Water (2005), among others.
Accolades poured in from different quarters for the amazing adman.
Abruptly our Mumbai has turned into a couple of degrees less complex Less honorable and less tasteful with the destruction of #Gerson Dacunha, tweeted lyricist Javed Akhtar.
In my youth I watched him on the stage in many plays: his Othello was remarkable. Till the last, his essence, voice and air stayed considerable. Tear, tweeted Congress pioneer Shashi Tharoor.
One of the genuine titans of Indian Advertising; an extraordinary theater enthusiast or more all the encapsulation of beauty and refinement. Travel well Gerson Da Cunha and break a leg on the opposite side, tweeted editorialist Suhel Seth.
Creator and feature writer Shobaa De additionally said goodbye to her companion. Farewell dear, dear companion. An extraordinary performer and a considerably more noteworthy person is no more. Tear Gerson da Cunha. Regardless of anything else, an enormous hearted humanitarian..., she tweeted.
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