Homegrown lock display screen content material platform Glance on Tuesday partnered with tech large Intel to release an revolutionary marketing campaign for the eleventh Gen Intel Core processors on Glance's platform available on telephone lock screens.
With over one hundred fifty million Indians spending an average of 22 mins on Glance each day, the campaign has enabled Intel to generate product awareness and discovery among PC buyers, via impactful storytelling, surfaced at the lock displays of tens of millions of smartphones across the united states.
"We are excited to have partnered with Intel for the launch in their eleventh Gen Intel Core processor, contributing to their business fulfillment, and look forward to running with them on many extra such campaigns within the destiny," Devika Sharma, Director-Sales, Glance, said in a declaration.
The objective of the marketing campaign became to pressure domestic the individuality of the 11th Gen Intel Core processors and to reach out to people actively searching out PCs, in an enticing manner. Intel's goal become to head past the muddle of social media and to utilise the strength of the lock screen to reach the consumers.
With its AI-powered content material discovery and personalisation, Glance ensured that the message become brought to correct sub-sets of potential clients. Millions of lock displays have been lit up with a burst of the Intel blue, along crisp verbal exchange and a strong call to movement.
Recently, Glance released Glance LIVE, a live content material streaming provider on telephone lock displays.
Glance LIVE targets to bring users the quality of live content material from a number of India's top content companions, throughout categories like enjoyment, sports activities, modern affairs, gaming, tune and commerce.
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