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Apple which has had a successful 2020 in India Apple now focus on cementing its position in mid-prem

Apple which has had a fruitful 2020 in India riding on the ubiquity of iPhone 11 and iPhone 12 and value drop on other key models like XR, will zero in on establishing its position further in 2021 by charming mid-premium reach purchasers in the cost cognizant cell phone market, driving industry specialists said on Saturday.


As indicated by the main statistical surveying firm IDC, the excellent fragment ($500-$700) in India saw multifold development in the period of October with high shipments of the iPhone XR and 11 driven by reasonableness plans/offers.


The top notch portion enrolled 16 percent (on-year) development in October, with Apple driving the market in 49 of the main 50 urban areas in the nation.


As indicated by Navkendar Singh, Research Director, Client Devices and IPDS, IDC India, Apple has had a decent recent years in the nation. continue reading….

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